
Women’s snowboard packages are one way some snowboard companies are looking to expand their market share. They are like the generic packages, only they have color schemes and graphics geared towards a female audience. Since women are the driving force behind about 65% of the discretionary spending in the US, this pitch makes sense.
There is not a great deal of difference between women’s snowboard packages and generic ones in substance. A woman with the same height and weight as a man would use the same sized board. However, since the average male height and weight is larger, women’s boards are generally slightly smaller. This is done to ensure a proper mesh between board and rider, rather than as a sign of sexism.
The area of greatest departure between a general package and a women’s snowboard package will be in the style area. Like skateboards before them, snowboards offer a great canvas for self expression. You can get a board with prints from many modern artists, and men’s board feature macho themes such as skulls, metallic constructs, and often feature dark colors. Women’s boards by contrast are stylized in ways that appeal more to women, with bright colors and designs that are less macho in appearance.